Cultural taste patterns. From distinction to algorithms
Authors
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Rosario Radakovich
Universidad de Buenos Aires, Buenos Aires, Argentina
https://orcid.org/0000-0002-1280-0916
Abstract
Cultural taste is today the key to think about audiovisual audiences in the digital context. The novelty has been the implementation of algorithms for the orientation, affirmation and reinforcement of audiences' taste in digital platforms. The article proposes several patterns that guide the shaping of cultural tastes, based on factors of distinctiveness, omnivorousness, individualisation, eclecticism, cosmopolitanism, emotions and experiences. Finally, he proposes the conformation of a new matrix based on what he calls "algorithmic taste". To this end, it uses the analysis of Netflix, pioneering platform through its Cinematch system in the use of artificial intelligence in the "tailor-made" prediction of its users' audiovisual taste. The article develops a methodological proposal based on ideal types of cultural taste orientation.
Keywords:
audiovisual tastes - cultural tastes - algorithmic tastes- NetflixReferences
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